Google Ads campaigns are used to promote products or services. They are made up of ad groups, ads, keywords, budget, bidding and one of the most important pillars: segmentation.
In the world of digital marketing and web analytics there is a term you hear a lot: A/B testing. But what is A/B testing?
In this digital era, if you don´t have a presence in the networks, it will be difficult to implement a strategy for growth, visibility and monitoring of your brand.
We know that in the world of hospitality there is a lot of competition: a big variety of options of different categories and styles fight throughout the year to win the attention of those looking for a place to stay, about for a weekend or a season.