Loyalty Program, Rewards, Advantages… are some of the many names you can hear in the Hospitality industry when giving a name to the strategies to increase your loyal guests.
Hotel Loyalty Programs are a specific strategy to reward and value your returning customers for choosing your hotel again and again.
From boutique hotels, luxury hotels, resorts or hotel chains, there are many ways to build a strong and effective program depending on each hotel type and market you are aiming to or whether you’d like to enhance your customer’s current stay, or future stay with tailor-made ancillaries, exclusive discounts or free-nights advantages.
Considering loyal guests is a key to driving your direct bookings to another level, in this article, we’ll explain why you should focus on your loyal guests and the advantages of having a reward program running in your hotel.
Some other data more focused on the Hospitality industry:
Enhanced & tailor-made guest experiences -
Enhance your hotel experience by knowing & valuing returning guests. Having an organized cardex, with each of your guest profiles, is one of the keys to assure a top-notch stay and service experience for your guests. Preferences, interest, and behavior will be recognized, anticipated and taken care of, creating a tailor-made guest experience.
Direct booking impact with better profit
Additionally, to increasing the customer retention and driving more bookings from existing guests that will return and enjoy their over-time rewards, a loyalty program with instant added values and perks can also be the decision maker for an undecided traveler, attracting them in the first place.
Attracting new & returning guests through your direct channel will per definition make you save money on commission of third parties like the OTAs.
Increased Ancillary Revenue
Returning guests are more likely to spend more money on ancillary services, extras in F&B and amenities. Creating a memorable experience for a satisfied guest will also make him comfortable and confident to keep spending money through time, as he’ll be ensured with his value for money.