Your future guests have already checked all your social networks and website, which makes them make a decision between you and your competition.
That's why you have to start working as soon as possible with the digital promotion of your hotel's online reputation. One of the functions of the community manager is to nurture your platforms with essential information, valuable content and relevant photos, generating the customer's need to obtain those services. If we implement a correct strategy with clear objectives, we will get a satisfied customer before they even get on the plane.
A happy client will want to show it to the world, create a special Hashtag with the hotel activities, where our guests can share their photos, show them how the hotel departments work through our networks to establish personal relationships and strengthen the community; create online games and reward them with reward points, discounts, etc... to grow your prestige and notoriety in social networks and within the hotel industry, all of which will also be seen by other potential clients. That is adding value to your services.
Do not ask your guest to write a review, things by obligation are not going to be with love. A satisfied guest will already do it on the way to the airport, when he will be accompanied by the comforting feeling of having stayed in the best hotel possible and with the best personalized service. The community manager will be in charge of keeping that impression and will try to capture the customer as a direct sale for his next stay.
Here you should focus on your potential customers, create a Fanpage, upload photos, interact with your customers, create games. CREATE NEEDS.
Humanize your hotel, let customers know who keeps their rooms in good condition, who cooks for them, who will welcome them in the restaurant, create online games, giveaways, hashtags with "best moments of", encourage them to participate while they are staying and make them feel special, connect with each other and above all, identify that emotion with your hotel. CREATE EMOTIONS.
Connect with other people. Not only customers matter, also relationships with other companies, institutions or organizations may have directly or indirectly something to do with your hotel. Strengthen relationships and you will create new ones, which will open new possibilities and collaborations. CREATE NETWORKING.
See where we are starting from and where we want to go. The CM studies the situation, web traffic, positioning, community, elaborates a SWOT analysis, clear objectives.