Examples of how to implement social media with your customers in the hospitality industry
Facebook
Here you should focus on your potential customers, create a Fanpage, upload photos, interact with your customers, create games. CREATE NEEDS.
Instagram
Humanize your hotel, let customers know who keeps their rooms in good condition, who cooks for them, who will welcome them in the restaurant, create online games, giveaways, hashtags with "best moments of", encourage them to participate while they are staying and make them feel special, connect with each other and above all, identify that emotion with your hotel. CREATE EMOTIONS.
LinkedIn
Connect with other people. Not only customers matter, also relationships with other companies, institutions or organizations may have directly or indirectly something to do with your hotel. Strengthen relationships and you will create new ones, which will open new possibilities and collaborations. CREATE NETWORKING.
Market and competitor analysis
See where we are starting from and where we want to go. The CM studies the situation, web traffic, positioning, community, elaborates a SWOT analysis, clear objectives.
Content
The CM nourishes your social networks and web platforms with valuable content. Everyone can upload a photo and say something in it, the CM elaborates a strategy connecting with your target audience, pursuing a specific purpose. It seeks engagement.
Keep an eye on everything
There are many tools for this purpose, and this happens because it is an essential task. If you do not measure your actions you will not be able to know what is working or what you should change, something basic to follow a marketing plan.
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