Google Ads Campaigns: How and where to invest? Seasonality and Markets
Google Ads campaigns are used to promote products or services. They are made up of ad groups, ads, keywords or keywords, budget, bidding and one of the most important pillars: segmentation.
How to set up a Google Ads campaign?
When creating a campaign, the following aspects must be taken into account:
- Objectives: what you want to achieve with that campaign. The platform will allow you to choose one of several established objectives.
- Budgets: You will define how much you want to invest, either daily or the total duration of the campaign. You will also be able to define which metrics you want to focus on.
- Audiences: According to Google's algorithm and estimates, the audiences will allow us to reach people with interest, intentions and demographic data that may be interested in our ads.
In addition to other advanced settings that the platform offers us, to be able to make a campaign more complete or with certain aspects that we can control and have a more comprehensive control.
Geographic Data for optimization of google ads campaigns
One of the best ways to optimize it, is to observe the locations of customers who already bought or completed the objective of our campaign.
A good practice is to allocate percentages of the budget for those cities, regions or countries according to your results. We can also exclude those locations that have not met the desired expectations or objectives.