Hot Sale 2024 in the Hospitality Industry

11 March 2024 | By Mariana Gutiérrez | E-MARKETING
Hot Sale is an annual eCommerce event organized by the Mexican Association of Online Sales. Companies from various sectors in Mexico offer their best discounts, and hospitality industry companies are no exception.

Hot Sale 2024 is scheduled from May 15th to May 23rd, and in its eleventh edition, its impact on the hotel sector promises to be significant. During this period, hotels can expect increased booking demand and visibility, attracting new customers and retaining existing ones, especially if they have strategically prepared their hotel digital marketing with offers and promotions. To make the most of this event, it is crucial to register your hotel on the official Hot Sale website.

How to Prepare Your Hotel Digital Marketing for Hot Sale 2024

To ensure that your hotel stands out during this commercial campaign, it is essential to implement an effective and well-planned marketing strategy. Therefore, at Axovia Hospitality Marketing, we present the following key steps:

Identify your market: Before launching any promotion, it is essential to understand the needs and preferences of your target market. This will help you create attractive and relevant offers to your potential customers.

Define your Hot Sale offers: Consider discounts on room rates, special packages that include meals or additional activities, or even free upgrades.

Prepare your availability: Make sure your hotel is prepared to handle an increase in demand during Hot Sale. This means having enough rooms available and additional staff if necessary.

Promote your discounts: Promote your Hot Sale offers on all your marketing platforms, including your website, social media, and email. The more visible your promotions are, the more likely you are to attract customers.

Offer satisfying experiences: Besides offering discounts, consider how you can improve the guest experience from booking to staying. This may include additional services like complimentary breakfast or access to exclusive facilities.

Simplify payment methods: During the hot Sale, make it easy for customers to book and pay for their stays. Offer flexible payment options and ensure the booking process is quick and easy.

Engage with your guests: Maintain open and close communication with them before, during, and after their stay. This can build loyalty and attract new customers through word-of-mouth recommendations.

Optimize your Digital Channels During Hot Sale 2024

  1. Ensure that your site is responsive (compatible with all mobile devices).
  2. Simplify the purchasing process to make it fast and efficient.
  3. Ensure the security of your users' browsing with an SSL certificate.
  4. Opt for a clean and balanced design.
  5. Implement a clear and concise navigation menu.
  6. Integrate purchasing tools that promote conversion.
  7. Align your brand image in the physical and digital environment for a consistent experience.
  8. Maintain active and responsive communication with your customers to establish a solid and lasting relationship, making your contact channels available.

Propel your Hotel towards Success in this Hot Sale 2024

In summary, Hot Sale 2024 presents an exciting opportunity for hotels to increase their visibility, attract new customers, and generate bookings. By strategically preparing your hotel and following our best practices in user experience, you can ensure that you make the most of this commercial event.

At Axovia Hospitality Marketing, we help you prepare your hotel's digital marketing strategy and ensure its success. Contact us today to get started!

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By Mariana Gutiérrez

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