The Villa Group, one of the most representative chains in the country, with properties in Cancun, Los Cabos, Puerto Vallarta, Loreto and Riviera Nayarit, with 9 hotels mostly directed to the luxury segment. For more than 4 years we collaborated in creating and managing an integral optimization strategy for direct sales at the corporate level.
The Villa Group wanted to be in force with their websites and give more prominence to direct sales, since they had a high dependence on third parties, that's when Axovia came into action, providing our know-how, tools and methodologies for direct sales.
We conducted a detailed study of the situation, developed a corporate portal and a robust management system, re-designed the content based on density and created an integrated strategy for e-commerce.
In it, we seek to give autonomy to the chain by increasing direct sales, when we started with the account direct sales represented less than 1% of the global revenue mix, at the end of the Axovia Management the direct sales represented about 9% of the mix.
We shape success by defying limits. A successful strategy is useless without accurate execution. Doing it right is what makes the difference... and that is our strength.
+ Rooms & Nights
+ Organic Traffic
*Average annual growth during management
02. Strategic Plan
01. Become a content authority
02. Attract and profile the audience
03. Hooking and converting leads
04. Maintain and retain the market
Strategy & e-Marketing
Corporative Web Development
Axovia has been very helpful to give more prominence to direct channels, we saw how the income of the portal began to exceed other channels, which brought us greater performance in income since the cost of direct sales represent a fraction of those made by OTAs or other intermediaries. Strongly recommended.