Best Western is one of the largest hotel brands in the world with more than 5,000 hotels worldwide, with a diverse range of models for each type of market. AXOVIA collaborates with the division in charge of the Mexico and Central America region with more than 70 hotels in the division.
GO TO PROJECTOVERVIEW
The collaboration was born from the need to have a more relevant positioning in digital media in the region, through a variety of communication strategies and bring our know-how in those markets to establish a plan focused on attracting the type of audience with the right pitch and media.
This collaboration has made us the digital arm of the brand for this region, in which our involvement has gone from the strategic part, planning, management, communication and evaluation of efforts to position the brand from a corporate perspective.
Hotels
Management Years
Operated Brands
Executed campaigns
Registered clients