Best Western is one of the largest hotel brands in the world with more than 5,000 hotels worldwide, with a diverse range of models for each type of market. AXOVIA collaborates with the division in charge of the Mexico and Central America region with more than 70 hotels in the division.
The collaboration was born from the need to have a more relevant positioning in digital media in the region, through a variety of communication strategies and bring our know-how in those markets to establish a plan focused on attracting the type of audience with the right pitch and media.
This collaboration has made us the digital arm of the brand for this region, in which our involvement has gone from the strategic part, planning, management, communication and evaluation of efforts to position the brand from a corporate perspective.
We shape success by defying limits. A successful strategy is useless without accurate execution. Doing it right is what makes the difference... and that is our strength.
01. Data collection
02. Creative Plan
03. Media Execution
04. Evaluation and Improvement
01. Become a content authority
02. Attract and profile the audience
03. Hooking and converting leads
04. Maintain and retain the market
They came at the ideal time to boost the new positioning that the brand was looking for, they have always been very proactive and are there when you need them.
Alejandro OrtizOperations Director Best Western Mexico and Central America