Articles
What is a Booking Journey?
New technologies have given consumers unprecedented power to compare prices, build or destroy a hotel's reputation and find the best deals. This shift in the balance of power in favor of consumers has been evident for some time, and has accelerated dramatically in recent years in the wake of the pandemic.
Google Ads Campaigns: How and where to invest? Seasonality and Markets
Google Ads campaigns are used to promote products or services. They are made up of ad groups, ads, keywords, budget, bidding and one of the most important pillars: segmentation.
Intelligent reporting in the hospitality industry with Data Studio
Did you know that the report is a key piece of your work, no matter what sector your company or business is aimed at, it will always be necessary to have a tool that allows you to establish the results of your kpi's?