Every human group works as a micro society. A company is a meeting place, where human interaction happens constantly. It’s a living organism that thinks, acts, generates and cultivates relationships, produces matter, energy and information. And all this happens through the word, the language. In short, through communication.
A good morning, a look, a delay, everything we do and say has a meaning for the people who perceive it.
A company is constantly producing messages, acts that make their way through the network of relationships and communication resources. However, the complexity of human relationships often causes communication to become incommunicado, frustrating the parties involved in the process.
It is important to clearly understand that we are not machines, we are people. And people dream, love and hate. They can make your job either a fun place for development, or a niche of hatred and resentment. If communication is random, or worse, is coerced through authoritarian punishment, the team will probably lean towards the second option.
Managing communication is, in the first instance, recognizing its importance and showing the need to rationally manage human relationships. Not so much because of communication being the goal itself, but as a means to achieve the company’s objectives. Any productive organization starts from this base. To understand it, is to take the first step.
Google is undoubtedly one of the ideal cases. It is a private company, yes, but its way of managing communication has made it one of the most important companies in the world. Google has shown that well-motivated groups work with greater commitment and efficiency than a team driven by resentment.
This is not an awakening of consciousness in the business world, nor is it about new strategic tools to control people. The world has changed and companies that do not know how to adapt to the new times will end up disappearing.
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